Friday, February 24, 2006

Springfield Mall Welcomes Consumers on Presidents Day with Big Sales (Consumer Story)

By Abena Ankrah

Like most malls in America on holidays, Springfield Mall had its share of customers including those seeking to shop for clothes, electronics, books, etc. or those just wanting to have a good time with their families. There were huge sale signs in windows everywhere at the mall with discounts as big as 70 percent off the lowest ticketed price on merchandise. (See first photo below) Consumers flocked the mall as soon as the doors opened in order to catch good deals.

Truman Nguyen, a salesman at a Simply Wireless stand in the mall said that he expected to open new phone lines for customers and sell many cell phones with the specials his company was having. “We always have specials but we take advantage of the holidays to win many customers,” he said. On this holiday, the Motorola L6 which was originally priced at $350 was now selling for $190 for eligible existing T-Mobile members who wanted to switch their phones. The many customers crowding the Simply Wireless counter was evidence that people were willing to take advantage of the specials being offered.



As their parents tried to shop for items, children were everywhere in the mall either running around (see photo to the left) or trying to convince their parents to let them participate in paid children’s activities at the mall. One such popular activity at Springfield Mall is riding the carousel. (See photo to the right below) With the cheap ticket prizes, parents seemed to be happy to foot the bill so that their children could have some fun on their day off from school. Three tickets cost $5 and the more tickets purchased, the bigger the discount received. Kevin Martinez of Dale City, Va. said he drove all the way to Springfield Mall so that his one-year old daughter Adrianna could ride the carousel. “This is her first time, and she is only a year old so I’ll be standing by her side and holding her the whole time she is riding the carousel. I hope it will be fun for her,” he said.

Clothing shop employees at the mall were kept busy all day with customers buying more clothes than usual because of huge discount savings. Nadia Hussain who has worked for Motherhood Maternity for a year said that their shop received more customers than normal. “It’s been much, much busier today than it usually is. We’ve had several customers, especially when we first opened our doors in the morning,” she said. Hussain said that for a maternity store which has relatively fewer customers, it was great to welcome the many expectant mothers taking advantage of the sales. According to Hussain, the sale will continue at Motherhood Maternity until they get rid of the winter items in order to create room for the spring line. Currently, some tank tops and shirts on sale range between $7 and $9 while some pants are on sale for about $20.

It seems like as long as there are sales going on during holidays, many Americans will be at the mall. For now, consumers may slow down on their shopping but come Memorial Day week-end, we can speculate that the malls will be packed yet again.

Photo Credit: Abena Ankrah

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